Your dealer website probably has thousands of visits per week, and you maybe get a few leads from those visits. Now you can market text and banner ads to just these interested consumers.
The average consumer looks at more then than ten websites as they are researching and looking at vehicles, so wouldn’t it be nice to advertise to these prospects over the next few weeks and months?
The Google Content Network displays your ads to consumers of your choice, by installing a web cookie into your web pages you can “follow” your customers around the web showing them ads as they browse their favorite web sites. Remarketing is a great way to keep reaching customers who have expressed an interest in a vehicle, but not turned into a lead.
Not everyone will convert the first time they are on your auto dealerships website. But they may have visited your site and come close to making an inquiry or send in a lead. Why not remind them of their interest, and create a second chance to attract that enquiry or sale?
AdWords’ remarketing option lets you re-present your product or service to potential customers who’ve shown interest in your offering by showing your ad again on the Google Display Network. You can even target prospects based on pages they’ve visited by using a special ad designed to reflect their specific area of interest, or by offering, for instance, a special discount or sale price on a particular model of vehicle they viewed.