What is Remarketing? Also know as Retargeting

Have you ever wanted to market to potential customers who have been on your website, but not converted into a lead?

Now you can!

Your dealer website probably has thousands of visits per week, and you maybe get a few leads from those visits. Now you can market text and banner ads to just these interested consumers.

The average consumer looks at more then than ten websites as they are researching and looking at vehicles, so wouldn’t it be nice to advertise to these prospects over the next few weeks and months?

The Google Content Network displays your ads to consumers of your choice, by installing a web cookie into your web pages you can “follow” your customers around the web showing them ads as they browse their favorite web sites. Remarketing is a great way to keep reaching customers who have expressed an interest in a vehicle, but not turned into a lead.

If at first you don’t succeed… remarketing gives you a second chance.

Not everyone will convert the first time they are on your auto dealerships website. But they may have visited your site and come close to making an inquiry or send in a lead. Why not remind them of their interest, and create a second chance to attract that enquiry or sale?

AdWords’ remarketing option lets you re-present your product or service to potential customers who’ve shown interest in your offering by showing your ad again on the Google Display Network. You can even target prospects based on pages they’ve visited by using a special ad designed to reflect their specific area of interest, or by offering, for instance, a special discount or sale price on a particular model of vehicle they viewed.

Top five Reasons to start using Remarketing today?

1. Capture: The majority of prospects that visit your dealer site do not call or send in a lead the first visit. Remarketing can capture the prospects that did not convert, and then market specifically to them.
2. Target Market: Your ads only show to prospects that have already expressed interest in your dealership by having already visited your site.
3. Messaging: Ads can refer to what the customer was looking at on your site. If they were searching for new trucks, truck banner ads or truck incentive ads will compel them to return to your site.
4. Repetition: Your ads will stay in front of prospects for as long as you choose. Today car shoppers on average visit over seven dealership websites while searching for vehicles. Make sure you are the one dealer that is remarketing to these potential customers. Let Dealer Envy make your dealership stand out.
5. Reach: Why stop with only remarketing to your website visitors? Use Remarketing to target your Facebook fans and show specific ads or promotions to anyone who “Likes” you.

Start Remarketing before your competition does!