What is Pay-Per-Click Advertising

Pay Per Click Advertising (PPC) is a form of online marketing that drives targeted leads to your business. PPC involves creating and placing ads in prominent positions on search engine results pages.

Potential customers see your ad when they type a word or phrase related to your business into a search engine.

Pay Per Click also known as Cost Per Click (CPC) is a fast and effective way to generate visitors, sales and leads via direct traffic to your website. Whatever product or service you’re promoting, a properly managed Pay Per Click campaign will help your business grow to the next level. Learn More:

PPC takes over where organic search listings stop. Organic search listings are very important to any business that has a website. However, it is impossible to have a top search ranking for every search term that a customer may use and this is where PPC advertising becomes very important.

With Pay-Per-Click marketing you are advertising to consumers who are in your target location and are searching for your products and services. You pay only if they click your ad. With Pay-Per-Click marketing you are advertising to consumers who are in your target location and are searching for your products and services. Once again, you pay only if they click your ad.

Pay-Per-Click Management

As you can see PPC advertising offers many benefits. It is a low cost; easy to measure solution that delivers a strong return on your investment. Google AdWords campaigns are deceptive in their simplicity, and if done inefficiently, can be an expensive leak in your advertising budget. When every dollar counts, your investment is worth hireing someone with experience to develop the campaigns, and report to you them regularly.

This is where our expertise brings you value. We make sure you get the best traffic for the best price. We strive to get you the clicks that are most apt to turn into leads and in-turn save you money.

What We Do

• Pay-Per-Click ad campaigns to suit your dealerships needs
• Custom built campaigns for each dealer (NO cookie cutter campaigns that are exactly the same as your competition)
• Monitor your daily, weekly and monthly budget to ensure you don’t go over
• Weekly work to increase your quality score, the higher your quality score, the lower each click costs
• Each campaign will have multiple text ads, with the worse performing ads being replaced with new ads on an ongoing basis
• Geo targeted ads
• Ad creation for specials and seasonal promotions (example: Truck month)
• Direct clicks to proper landing page instead of just your home page
• Most keywords will be Phrase Match and Exact Match, this is more work to set up and maintain, but will decrease your cost per click and make sure that you are getting the best clicks (if you are shopping around, ask the management companies if they offer this)
• Monitor search terms, and update regularly
• Negative keyword list setup and maintained
• We will not do business with your close competition, ask Dealer.com or Reach Local if they offer this feature!
• Free campaign setup
• No contracts
• Monthly reports so you know exact return on investment
• Invalid clicks, each month we will submit an invalid click report to Google for credit on your bill (this alone, usually will save a dealer $60-$150 a month)

Dealer Envy does not charge any extra setup fees and we do not have any long term contracts. If you aren’t making money then we shouldn’t either.

Advertiser Guide: working with a third-party partner

Contact Dealer Envy today for a free consultation on how we can help you advertise with Pay-Per-Click advertising.