Why would I need a management company to manage my pay-per-click advertising?
Pay-per-click advertising, like most forms of advertising, seems simple. However, it can be very complex with hundreds of factors effecting your results. Dealer Envy is a Google AdWords Certified company specializing in the automotive industry. We know what it takes to create a great pay-per-click campaign. We work on your campaigns weekly to continually increase your Ad-Rank, create new and compelling ads, ensure that your clicks are turning into conversions. Most importantly, we make sure you are seeing a positive return on your investment.
Yes, Dealer Envy has met all of Google’s requirements to attain recognition as a Qualified Google Advertising Company. Company certification distinguishes Dealer Envy as skilled in managing AdWords with Certified Partner status. This is a globally recognized stamp of approval highlighting our teams advanced competency in AdWords set-up, maintenance, reporting and analysis. We are proud to display our AdWords Certified Partner logo!
My business is already listed high in the organic search when someone searches for us, why do I need PPC?
Having your business ranked high in organic searches is very important, however, it is impossible to be on the top of organic searches for all keywords your consumers are searching for. Try it for yourself. Go to Google and search for keywords that pertain to your products, now search for your competitors. Does your business appear in the organic search every time? Pay-per-click advertising places your business in front of consumers searching for your products, in your area, on your terms.
Companies such as Dealer.com and Reach Local are always telling me they can run my PPC advertising. Why should use Dealer Envy instead of these companies to manage my pay-per-click advertising?
Big companies like Dealer.com, Reach local and ClickMotive use the same ads and keywords for all of their clients and don’t take the time to create a campaign specific to the client’s goals. This means your pay-per-click campaign might be exactly the same as your competitor down the street. They are notorious for creating a standard campaign, taking your money each month and never managing the campaign. When shopping for a pay-per-click management company ask yourself the following questions:
Does the company:
Create each campaign from scratch?
Manage any of your competitors PPC accounts?
Create new ads every month and monitor them for best results?
Monitor keywords weekly and delete keywords that are not preforming?
Consistently strive to increase your ad rank?
Create landing pages to increase ad rank and quality score?
Create special campaigns for monthly promotions and sales?
Create campaigns for new products, services or coupons?
What Are The Costs of using Pay-Per-Click Advertising?
Click costs will vary by keyword, match type and even quality score. Traditionally, we set a maximum bid you are willing to pay for a keyword. Actual CPC (cost-per-click) can be as little as $0.05 and can reach up to $50 or more. We work with you to tailor the choice of keywords and budgets based on your business goals. We create a bidding plan to target the most qualified clicks while generating the most traffic to your site. Our objective is to uncover the most relevant keywords for your products and services. When Google agrees with our choices (a function of ad rank, quality score, bid, landing page, etc) they give you a discount, allowing you to pay less than your competitors while getting 20-30% more traffic. Thereby, saving you money while you make more money.
Let Dealer Envy work with you to determine the best budget for your goals. Whether you want to expand your customer base, promote a sale or generate sales leads, we can find a budget to effeciently accommodate your needs.
For most businesses Pay-Per-Click through Google’s Adwords and Microsofts AdCenter will successfully drive traffic to your site. We’ll work with you to determine how your company can best use Dealer Envy to promote your products and services. Whether you’re aiming to reach more consumers locally or you’re trying to generate leads for a national company, Pay-Per-Click can be an effective strategy to target the right consumers at just the right time – when they’re ready to buy.
What Do You Do When You First Start Managing My Campaign?
If you’re a first time user of Google AdWords or Microsoft AdCenter, we’ll start from scratch. (We’ve created many accounts from scratch quickly and efficiently). If you have had some experience already, we’ll work with you to evaluate what has worked and what hasn’t. We’ll ask you key questions about your business, your goals, and your customers to maximize sales and profits. In addition to a business analysis, we’ll conduct a competitive analysis in order to determine how we can help your company outperform the competition. Next, we begin compiling a list of keywords to test. Over the course of the next 6-10 weeks we test and retest these keywords to see what is best resonating with your customers and leading to sales or leads. We slash the keywords that under perform,add negative keywords and repeat this process on a monthly or weekly basis. Once we see that your ad campaigns are consistently succeeding we will look to expand our keyword list and online advertising sources to increase the number of clicks and sales you receive.
What Will You Do For My AdWord Campaigns Each Month?
Optimizing your campaign each month is how we achieve sustainable and long term success for your business. Split tests are performed on ads and keywords in your account and bids are optimized and adjusted accordingly. After collecting data, keywords that are found to be non-performing are deleted and negative keyword research is always on-going. Monthly campaigns, that correlate with specials and promotions that you are offering, are created, as well as, campaigns for new products and services. You will receive reports monthly that will keep you updated on everything that we have done, including how well the campaign is working for you.
Time lines vary by budget, business and location, to name a few factors, but as a general guideline can expect increased traffic within the first week. We’ll begin testing for conversions across a broad set of keywords during the first week and by weeks 2-3 we’ll be able to create a list that’s successful. From there, we continue to repeat this process, constantly striving to increase profits for your site and business.
Call Dealer Envy toll-free at 888-459-0439 or fill out our contact form and we will set up a time to talk with you regarding your company and advertising goals. Following this conversation we can create a comprehensive proposal to show you how we can meet all of your needs.
