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Google knows what your customers are up to, and they’ve put this data to good use. Remarketing is Google’s way of helping advertisers keep relevant ads in front of your interested customers. This is a great new tool for dealers. The car buying process can be long and drawn out. There are hundreds of vehicles to look at online. By the time a consumer is finished looking at cars or with there research they may have forgotten the vehicle they liked or the great deal they found on your web site. Remarketing keeps your ads in front of the customers as they browse other websites that interest...

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The landing page is the web site that a user is taken directly after clicking your ad. Are your PPC clicks going to your home page, or are they being directed to a landing page that is related to the keywords the customer used to search. If a customer typed in the keywords “2010 Dodge Ram” and clicks on your ad, do they get sent to your home page? Or do they get sent to an informational page with pictures, specs and videos of the Ram (or at least your Ram inventory)? Consumers expect to see information on what they searched for as soon as they click your ad, if they don’t, 70-80% will leave...

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Want to keep your customers up to date with current sales and promotions?  PPC lets you do that.   Run holiday ads, promote end of year sales, financing events, military/veteran, and college student deals. Using PPC to help advertise sales and promotions is a fast way to get the word out. We do Holiday Ads For Your Dealership The holiday spirit doesn’t stop with holiday greetings and twinkling lights.  Setting up holiday ad campaigns is a great way to encourage the gifting nature of the season.  The Holiday season has high emotional triggers and Setting up ads to appeal to these triggers...

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There are two primary methods to target search engine traffic, Pay-Per-Click advertising also know as PPC and Organic Search advertising. Because it is a relatively recent form of advertising, many online business owners do not understand the meaning of the term “pay-per-click advertising,” nor do they realize its enormous potential for increasing their online presence and bringing more traffic to their websites. Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click ad campaigns and organic search engine optimization. What...

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STOP giving away all of your profit to on-line customers How many times have you preached to your salespeople to build value in a vehicle before talking about price. Simply, if a customer knows the exact details and features of a vehicle, they will perceive a higher value for the vehicle. Salespeople are taught from the beginning to walk around vehicles with the customer and talk about features and benefits, so why are so many dealers not using this simple technique for their on-line shoppers? The majority of third party dealer websites displays a fraction of the vehicles options and features,...

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Geneva, IL. November 19, 2010 Dealer Envy recently became a Google Certified Partner when Dealer Envy founder/ owner Marc Damon achieved Google AdWords Partner Certification. The new AdWords Certification, introduced earlier this year, is a much more rigorous and comprehensive program with higher standards than those previously offered by Google. It also encompasses new technology implemented by the company in recent months. Marc Damon underwent intensive instruction and training, followed by two comprehensive examinations in November. Certification candidates are required to demonstrate...

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