Google knows what your customers are up to, and they’ve put this data to good use. Remarketing is Google’s way of helping advertisers keep relevant ads in front of your interested customers.
This is a great new tool for dealers. The car buying process can be long and drawn out. There are hundreds of vehicles to look at online. By the time a consumer is finished looking at cars or with there research they may have forgotten the vehicle they liked or the great deal they found on your web site.
Remarketing keeps your ads in front of the customers as they browse other websites that interest them.
For example, say a browser is doing research, and decides to take a break. Then as they browse other web sites on the Google Content Network (YouTube, news sites, shopping sites, ect…) your ads are displayed to the appropriate viewers.
Who are the appropriate viewers? Remarketing lets you decide. The new tools allow broad or limited marketing. Searchers who have seen the home page or are looking at something more specific will see the ads created for the appropriate campaign. So someone that viewed 2011 Chevy Impalas on your website, could see ads with the Chevy Impala around the web as they browse other web sites in the Google Content Network.
When a searcher visits your web site a cookie is written into the browser, this allows you to “follow” the consumer around the web. For instance, say someone visits your dealer’s service page. The searcher may not make an appointment, but you can show them ads for service specials across the Google Content Network until they make that appointment.
Google’s Remarketing is a great tool for marketing to consumer’s the second time around. The ad content will be relevant to them because they’ve already expressed an interest in your product or service. Reminding them will help reinforce a decision and improve user experience.