Archives | December 2011

Google knows what your customers are up to, and they’ve put this data to good use. Remarketing is Google’s way of helping advertisers keep relevant ads in front of your interested customers. This is a great new tool for dealers. The car buying process can be long and drawn out. There are hundreds of vehicles to look at online. By the time a consumer is finished looking at cars or with there research they may have forgotten the vehicle they liked or the great deal they found on your web site. Remarketing keeps your ads in front of the customers as they browse other websites that interest...

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The landing page is the web site that a user is taken directly after clicking your ad. Are your PPC clicks going to your home page, or are they being directed to a landing page that is related to the keywords the customer used to search. If a customer typed in the keywords “2010 Dodge Ram” and clicks on your ad, do they get sent to your home page? Or do they get sent to an informational page with pictures, specs and videos of the Ram (or at least your Ram inventory)? Consumers expect to see information on what they searched for as soon as they click your ad, if they don’t, 70-80% will leave...

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Want to keep your customers up to date with current sales and promotions?  PPC lets you do that.   Run holiday ads, promote end of year sales, financing events, military/veteran, and college student deals. Using PPC to help advertise sales and promotions is a fast way to get the word out. We do Holiday Ads For Your Dealership The holiday spirit doesn’t stop with holiday greetings and twinkling lights.  Setting up holiday ad campaigns is a great way to encourage the gifting nature of the season.  The Holiday season has high emotional triggers and Setting up ads to appeal to these triggers...

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