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OEM Factory Window Stickers
STOP giving away all of your profit to on-line customers
How many times have you preached to your salespeople to build value in a vehicle before talking about price. Simply, if a customer knows the exact details and features of a vehicle, they will perceive a higher value for the vehicle.
Salespeople are taught from the beginning to walk around vehicles with the customer and talk about features and benefits, so why are so many dealers not using this simple technique for their on-line shoppers?
The majority of third party dealer websites displays a fraction of the vehicles options and features, take a good look at your website and see what options are listed and what ones are not. Pick a new vehicle on your website and compare it to the factory window sticker:
- Are all of the options listed?
- Are all of the options listed in an easy to read format?
- Is there detailed pricing for each option?
There is only one place that has 100% accurate information on new vehicles, and that’s the original factory window sticker. Your salespeople use them everyday on the lot to point out options, why wouldn’t you want them on your website?
Gone are the days that a customer will call a dealer to find out more information on a vehicle, if you don’t have the information on your website, you will NEVER hear from them!
If you build value in your vehicles on-line, you won’t have to drop your pants on price just to get leads. That’s right, if a customer can view the factory window sticker and see the options that your websites VIN decoder misses, your vehicle will be worth more and you will gain the trust of your potential customer.
Learn more about our window sticker plug-in here:
